The broker has a number. Know yours before you call back.
Enter the offer, loaded miles, and deadhead. LoadMerit estimates the profit with disclosed assumptions, checks the load against a clear floor, and gives you a Book, Negotiate, or Pass call with the number to counter.
Free first check · Private inputs · Auditable math
Laredo, TX → Atlanta, GA
Reefer · 912 mi
Suggested recommendation
Suggested counter
$2,000
+$280 over the offer
Effective rate is under target — the offer is $145 short of your $1,865 floor.
Risk factors
47/100 · Medium
Loaded RPM
$1.89
912 loaded mi
Effective RPM
$1.71
target $1.85 · under by $0.14
Total miles
1,008
10% deadhead · 96 mi
Gross profit
$994
floor $1,865
Sample analysis · synthetic load · live engine output
Where the money goes
$1,720 sounds fine. Watch it come apart.
Every analysis reconciles the offer down to what actually lands in your pocket — the same engine as the free calculator, with no rounded-off marketing math.
Your floor on this lane
$1,865
This offer is $145 short of what 1,008 miles has to earn at a $1.85 target.
Offered rate
$1,720
− Fuel · 155 gal @ $3.95
−$613
− Everything else · maintenance, tires, insurance, tags
−$113
Gross profit on this load
$994
$0.99 per mile · 58% of the offer is left after running costs
Why this is a Negotiate
This load is a suggested Negotiate because effective RPM is $1.71, compared with your target of $1.85, estimated gross profit is $994, and risk is medium. The main thing to watch is: effective RPM $1.71 is below your $1.85 target.
A reasonable counteroffer starts near $2,000, based on your minimum acceptable rate of $1,865, plus a $37 risk adjustment.
This is a suggested analysis result, not a final answer. Estimates depend on the assumptions you entered and may not reflect real-world conditions. LoadMerit does not book loads, negotiate, or guarantee outcomes — you make the final decision.
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Run your own numbers — free, right here
Enter a lane and an offered rate. You get effective RPM, deadhead, gross profit, a risk score, and a Book / Negotiate / Pass call — no account needed.
Run your numbers
FreeUses generic default assumptions for fuel, MPG, and operating cost. Don't know your real all-in cost? Work it out free →
Diesel $5.45/gal · updated weekly (EIA)
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The same decision framework powers practice scenarios and live-load analysis. Choose the job you need LoadMerit to do today.
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By the numbers
Real math, on real lanes
See inside
Compare real loads side by side
Saved analyses line up so the strongest load is obvious — effective RPM, deadhead, gross profit, risk, and the call. This is the actual Copilot comparison board, not a mockup.
| Metric | Houston, TXBest pick | Dallas, TX |
|---|---|---|
| Offered | $760 | $1,020 |
| Loaded RPM | $3.17 | $2.27 |
| Effective RPM | $2.92 | $2.10 |
| Total miles | 260 | 485 |
| Deadhead | 8% | 7% |
| Gross profit | $292 | $147 |
| Risk | 10/100 | 15/100 |
| Recommendation | Book | Negotiate |
Where LoadMerit fits
A decision layer, not a load board or a dispatcher
LoadMerit is the low-cost layer that helps you decide — you keep control and skip the dispatcher's cut.
| LoadMerit | DAT / Truckstop | Dispatch service | |
|---|---|---|---|
| What it is | Educational + advisory software | Live load board | Books / negotiates for you |
| Freight access | Manual entry — data stays yours | Live, real-time | Managed service |
| Typical price | $29–$49 / mo founder rate | $42–$169+ / month | 5–10% per load |
| Who decides | You | You | They do |
| Integrations | Manual — private by design | Native | N/A |
LoadMerit prices are founder rates — they lock in for life; $39–$69/mo at standard pricing. Competitor prices are approximate market ranges for comparison and may change.
Built for a decision you control
Your data stays private. The math stays inspectable.
LoadMerit does not find freight, contact brokers, or make the final call. It gives you a consistent decision framework, shows every assumption, and keeps the numbers you enter private to your account.
Deterministic numbers
The engine—not AI—calculates RPM, cost, profit, risk, and the suggested floor.
Private workspace
Your loads, truck profile, broker notes, and settled outcomes are not public ratings.
You make the call
Every output is educational decision support, not dispatch, brokerage, or a guarantee.
Before the next callback
Run the offer through LoadMerit before you answer it.
Check one load free, or keep your truck's floor, saved decisions, and broker history ready in Copilot for $29/mo. Founder pricing locks in for life if you join by October 5, 2026.
Educational decision-support software—not a broker, dispatcher, carrier, load board, or income guarantee. Read the FAQ.